Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said, “today, we are announcing a new structured data property and new editorial content policy.”
New editorial guidelines for job postings
Google has updated and added new guidelines for job postings in Google Search. The new guidelines are a new content policy that “include guidance around obstructive text and images, excessive and distractive ads, or content that doesn’t add any value to the job posting,” Google wrote. This includes that the job listings “should also follow basic grammar rules, such as proper capitalization.”
New direct apply property
Google added a new direct apply property to the job posting structured data. This property gives websites an optional way to share if your job listing offers a direct apply experience right from Google Search.
Google defines a direct apply experience in terms of the actions required from the user to apply to the job. This means that a user is offered a short and simple application process on your page without unnecessary intermediate steps. If the user has to click apply, complete an application form, sign in or log in more than once in the application journey, it means that you aren’t offering a direct apply experience.