Google has confirmed that it made a change to show a maximum of two FAQ-rich results per search result snippet in its search results. Previously, Google would show several FAQ-rich results, but SEOs began to notice Google limiting them to two over the past couple of days.
What are wealthy result FAQs? Web pages with a list of frequently asked questions (FAQs) containing a list of questions and answers about a particular topic can markup the questions and answers with FAQ structured data. Google may then show those FAQs in the search results snippets as illustrated below:
Limited to two. Now, Danny Sullivan from Google confirmed with me on Twitter, saying, “Yes, we made a change recently that limits these to two maximum.” Here is what this looks like now:
More details. This change started to roll out yesterday; Mark Barrera first noticed it, and many since then confirmed seeing the limit. However, it does not yet seem fully rolled out globally because many see more than two displayed, especially outside of the US.
Google added FAQ-rich results back in 2019 and tightened some of the restrictions on how it should be used.
Why we care. This means that your snippets that contain FAQ-rich results may not be as long as previously. So your snippet real estate may be a bit smaller and take up less of the search results, leaving more room for others to show up higher on the search results page. At the same time, it may mean that if competitors were above you, you could show up higher on the page.<img class=”img-responsive” width=”140px” height=”140px” src=”http://feeds.searchengineland.com/images/authors/BarrySchwartz-lg.jpg”/>